On September 12, 2018 Lily Trotters won the inaugural Title Nine Movers & Makers Pitchfest. Title Nine is the largest independently owned and operated retailer in the women’s fitness and adventure space. Pitchfest is their nationwide search to find entrepreneurial women to come pitch their brand, tell their story, and show their ready-to-rock products to Title Nine and their panel of industry experts.
Lily Trotters was initially selected as one of nine finalists from a pool of over 200 applicants. All finalists received a mentor session prior to Pitchfest with a veteran Title Nine ‘Mover & Maker’. Successful female entrepreneur, Bronwen Lodato of Bronwen Jewelry, mentored the Lily Trotters team, providing feedback on the pitch and guidance about possible questions the team should be prepared to answer.
The Pitchfest judges included women like Kelli Jones, #girlboss of NoSo Patches, and long-time Title Nine employee Alice Lee, current VP of Merchandising & Product Development. Speakers included Sally Bergesen (Oiselle), Bronwen Lodato (Bronwen Jewelry), Jen Gurecki (Coalition Snow), Jennifer Ferguson (Handful Bra) and Title Nine Founder Missy Park, each of whom shared stories of perseverance, overcoming failures and ultimately achieving success.
Lily Trotters Founder & Designer, Susan Costa-Walston, shared the story of Lily Trotters as the first and only compression sock brand focused solely on the unstoppable female athlete. Ms. Costa-Walston took the panel through the initial concept of Lily Trotters to its 2015 KickStarter campaign to presently being sold online and in over 120 retail locations nationwide. Casey Szesze, Lily Trotters Director of Operations & Engagement, discussed the benefits of compression, what sets Lily Trotters apart and spoke about her own evolution from running coach and initial product tester to Lily Trotters brand ambassador and full-time employee.
In addition to the product pitches from the nine finalists, T9 Pitchfest included team-building activities and meals provided by female owned & operated businesses. The day culminated with Missy Park’s announcement of the three winners of the Title Nine Movers & Makers Pitchfest.
What does this mean for the brand? In 2019, Lily Trotters will be featured in Title Nine’s 2019 spring catalog! Lily Trotters will also be provided with mentorships with Title Nine leadership and will be featured as a ‘Mover & Maker’ in various Title Nine digital and print marketing materials.
The recent win at the Title 9 Movers & Makers Pitchfest is a positive indicator that Lily Trotters is making significant progress in the athletic space as a unique and important product made by women for women; any sport – any season.
Lily Trotters has transformed what was once a utilitarian garment into a fashion statement — compression socks that can be worn on a run, a flight, a long shift or just for a night out on the town. Lily Trotters are the ultimate athleisure compression sock for women!
Carefully crafted, Lily Trotters 15 – 20 mmHg compression socks are Built to Perform with an EASY ON & EASY OFF proprietary weave, cushioned heels, reinforced toes and anti-microbial and moisture- wicking finishes. Marathon-strong and designer-inspired! You get fit, comfort, and style, whether you’re wearing your best denim, high-tech running shorts or street chic boots with a skirt. Thin enough to rock your favorite shoes, Lily Trotters are easy to get on and off and comfortable enough to wear for hours. Whether you’re running a marathon or a mile, standing all day or sitting through a long flight, there’s a compression sock for your every need at Lily Trotters. Made (with love) and built for the long run in the USA.
Lily Trotters is a women-owned business located in Baltimore and committed to making quality designer and high-performance compression socks in the USA. Working hard to educate women everywhere about the benefits of wearing compression, Lily Trotters’ goal is to improve women’s lives by simply getting them to change the socks they wear.
It all began with a 2015 Kickstarter campaign that was fully funded in under 7 hours and went on to pre-sell more than $64k in socks before launching an online store in Spring of 2016. Following rave reviews, Lily Trotters compression socks are now available in exclusive retail locations across the USA.
Lily Trotters compression socks retail for $39.99 and sleeves retail for $34.99. They can be purchased on lilytrotters.com, Amazon and at select retail outlets and boutiques in the US.
The Running Event in Austin, TX: 11/27–11/30 at the Austin Convention Center
Please contact Kim Gross, Kim@Lilytrotters.com with any questions.