Overcoming challenges is nothing new to Team Lily Trotters – in fact, it’s a recurring theme in our story! Faced with long production delays, Founder and Designer Susan Costa-Walston and Social Media Marvel Rachel Haskins flew to our mill in North Carolina. For two days they stood, sorted, stuffed, sealed, and mailed each and every pair of socks to our devoted Kickstarter supporters and pre-order customers. More than 1600 pairs of Lily Trotters were shipped all around the US, Canada – and even as far as Italy and Australia! The socks arrived just in time to fill many a holiday stocking, proving once again, Lily Trotter customers come first.
For those who missed the Kickstarter Campaign, all is not lost! Lily Trotters engaged the on-line service Backerkit, which is aligned with Kickstarter, to allow new customers to pre-order their Lily Trotters at our special pre-production discount. Pre-orders will be available until late December 2015.
Numbers don’t lie. On the first day of our 30-day Kickstarter Campaign launch, we reached our goal in 6 hours, 28 minutes. It was a day of incredible emotions. Not only watching our pledges continue to climb, but also knowing we had really connected with people wanting something new in a compression sock – FASHION + FITNESS.
By our fourth day, we had exceeded our goal by 150%. When the campaign wrapped up on August 13, 2015, 503 backers had pledged $46,754.00 to pre-purchase more than 1,200 pairs of Lily Trotters! A HEARTFELT THANK YOU TO ALL!