Its take two for the Title Nine Movers & Makers Pitchfest and Title Nine hit it out of the ballpark -- no surprises there! Once again, nine awesome women-owned and run businesses were selected as Finalists charged with pitching their products to the warm and welcoming community created by Missy Parks, Title Nine Founder.
The nine finalists boasted an impressive and wide range of mostly sustainable products including women’s apparel for cycling, snow sports, surfwear, yoga and mountain biking as well as customizable bras for women with larger cup sizes, skincare and a light-weight gear clip - giving women an extra hand just about anywhere!
Typical of Title Nine culture, the day was peppered with fun group games at their open gym in the middle of their groovy office spread and a bootcamp workout with Jess before lunch. Even the food provided came from local women-owned businesses with breakfast from Nana Joe’s and lunch by Mamacitas and Lexie’s Frozen Custard.
The entire day honored powerful women - with all of us sporting ‘Badass Mover & Maker’ tattoos! Missy graciously sat down and candidly discussed her story as a true trailblazer - the first to outfit women in athletic and outdoor gear designed especially for them. Topics from failing forward to HR advice to the challenge of new tariffs on imports from China to owning your numbers - everything was on the table and open for discussion.
Questions were also fielded from veteran mentor lady bosses like Oiselle’s Sally Bergesen, Coalition Snow’s Jen Gurecki, Bronwen Lodato of Bronwen Jewelry and Handful’s Jennifer Ferguson. And, all were grateful to meet and discuss the challenges of finding sales reps and how to decipher inroads with experts Dana Caraway, Amy Garrahan and Amy Johnson.
I was happy to be back at Title Nine to discuss what’s changed for Lily Trotters since becoming an Inaugural Winner last year! We are thrilled with the HUGE success we’ve had selling out of our socks month over month through T9’s 13 million catalogs (Missy started in 1986 with just 1300 catalogs - what growth!) and on their website. We are also SO PSYCHED that Lily Trotters will be for sale this Fall in all 20 of Title Nine’s brick-and-mortar retail stores! Being adopted by Title Nine has not just brought us an increase in sales, but also more street cred amongst other retailers typically wary to take on newer brands. (Thanks for everything Title Nine!)
It takes a certain kind of stubborn and driven woman to plod on year after year, building a brand in seeming isolation with so many obstacles. It was, therefore, very comforting to hang with fellow women bosses also trying to make it, to swap war stories and discuss our similar struggles. The community and connections made at Title Nine really help to diminish that sense of isolation.
Lily Trotters plans to work with and support our fellow Movers & Makers and embrace the notion that we all win when we help and raise each other up. There are plenty of legs and bodies to outfit and there’s no doubt we can make a stronger impact when we join together! (BTW, this natural female attitude is precisely why we women should run the world!)
If it’s important to YOU to support women-led brands, you can find a host of them, including Lily Trotters, at https://www.womenledwednesday.com/. Forget Black Friday and Cyber Monday, shop #womenledwednesday on November 27, 2019!
Lily Trotters began as a brand designed to support badass and beautiful women and we are so grateful to be part of this inspiring and growing business community.
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Lily Trotters was stoked to be behind the scenes of yet another awesome podcast by Lindsey Hein. This past Saturday, Hein interviewed star ultra-runner Scott Jurek for a live episode of "I'll Have Another with Lindsey Hein", covering his personal tips for finding motivation and re-discovering passion for a sport that requires so much. Hein was also able to chat with Jenny Jurek, Scott's wife, about her role as crew on Scott's 2015 venture to break the Appalachian Trail speed record and what this adventurous couple would like to tackle next. Get a listen of the entire live interview here and be inspired!
As I look to the new year with anticipation and excitement for where Lily Trotters is headed, it is indeed a time to reflect on all of our growth in 2018. I am so grateful to my outstanding and dedicated core team of five women helping Lily Trotters grow everyday!
Casey Szesze has recruited over 80 #unstoppable women to build our robust and active Ambassador Program - including some truly inspiring elite athletes. We are grateful to each woman for her commitment to our brand and love for our products - and to our mission to help compression go mainstream. Whether sharing their own personal accomplishments, supporting Lily Trotters at races, at tradeshows and at the events of some of our retail partners, our ambassadors representation of Lily Trotters has been impressive.
And thanks to Kim Gross and her growing team of sales reps, Lily Trotters are now for sale in over 120 retailers across the US...and growing. Stay tuned for more exciting expansion in 2019! Being selected to be one of nine finalists to even participate in Title Nine’s Pitchfest in September was such an honor. And then to have won was simply thrilling - a truly great day for Lily Trotters! We are beyond excited to be included in their upcoming Spring 2019 catalog. We can’t thank all the folks at Title Nine enough, for recognizing us and including us among such an incredible group of badass women entrepreneurs and for hosting an unforgettable and inspiring day.
To all of our customers, retailers, sales reps, partners, ambassadors and vendors: a heartfelt thank you!
Cheers and Happy New Year! Susan (Founder & Designer)
It was another great showing at The Running Event in Austin, Texas this year, and an awesome reminder of how far we've come as a company!
Kim Gross, Lily Trotters Chief Strategist, represented the team once again, joined by Leigh Kimball, Southeast Territory Manager. Together they shared with buyers what makes our signature compression special and showcased our new styles and our newest product--calf sleeves! Our dotted sleeves even made it into Running Insight's special TRE edition as one of the "hottest new products" to check out at the show. Woot-woot!
Another awesome moment was having Krissy Moehl back to our booth as one of our Elite Ambassadors (she and Kim met for the first time at TRE 2017) to interview live with Lindsey Hein for "I'll Have Another with Lindsey Hein". These two incredible women chatted all things running, coaching, and community, while Lily Trotters offered some live giveaways--like signed copies of Krissy's book. Score!
Lindsey also took time with Kim to discuss all things compression as part of Hein's Holiday Gift Guide podcast--and there were plenty of gift ideas at TRE!--so we're jazzed that people recognize us for our quality and style. That's a win for everyone!