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Outdoor Insight Talks Socks AND Lily Trotters

October 16, 2018

Outdoor Insight Talks Socks AND Lily Trotters

Socks are the main event in the August 2018 edition of Outdoor Insight - specifically best practices when it comes to selling at brick and mortar retailers. How do retailers get socks to generate substantial income and keep consumers coming back for more? A few experts, including our own Chief Strategist Kim Gross, weighed in. 

Feel-good fabrics, purpose-driven products and personalized placement are all very important when it comes to sock sales. “Texture and feel are very important – this is typically an indicator of quality,” shares Kim Gross, chief strategist for sales and marketing at Lily Trotters. The brand provides retailers with free try-on socks “as we believe to love us, is to wear us,” she adds. Socks should not feel thick or bulky, and should have the ability to “slide from sneakers into work shoes,” according to Gross.

Another key indicator of whether or not a brand is going to be highly sought after in retail is if the products cater to the consumer. Does the product offer benefits for a specific sport like running or hiking while providing a certain aesthetic that aligns with that consumer group? If so, people will come in looking for that particular product. Fortunately, Lily Trotters offers beautiful compression for ANY sport and ANY season.

Read more about what Outdoor Insight has to say about socks here






Also in PRESS COVERAGE

Running Insight Includes Lily Trotters in List of "Hottest New Products"!
Running Insight Includes Lily Trotters in List of "Hottest New Products"!

November 29, 2018

We're pretty pumped to be at The Running Event again this year, so to be featured in Running Insight Magazine's TRE edition is making us run laps around Texas!  And you can bet we've got a pair of our perfectly-dotted sleeves on as we go!  ;)  Get a pair for yourself and be sure to visit us if you're in Austin!
Lily Trotters Included in GW's 2018 Gift Guide!
Lily Trotters Included in GW's 2018 Gift Guide!

November 29, 2018

In its fifth annual gift guide of goods made by alumni businesses, George Washington University pays tribute to alumna Susan Costa-Walston, owner and designer of Lily Trotters Compression.  Included in the listing is a snapshot of the company's remarkable origins and Walston's inside scoop that these colorful socks are not just for women:  "We call them the Secret Society of Men Who Wear Lily Trotters," she shares.  Bottom line: Lily Trotters are a great way to fill everyone's stockings this year!
Textile Insight Features 2018 Trendsetters, Including Lily Trotters Founder & Designer!
Textile Insight Features 2018 Trendsetters, Including Lily Trotters Founder & Designer!

November 08, 2018

Textile Insight taps into the expertise and experience of Susan Costa Walston, Lily Trotters Founder & Designer, in their quest to better understand the innovation behind product design. In the article, Susan shares her opinion on what percentage of a product should be designated function versus fashion (or as she likes to put it, design). Read the feature and you'll be sure to get a better understanding of the brain behind our brand!
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