January 10 - 12. Outdoor Retailer Winter Market
Team Lily Trotters had a blast in Salt Lake City, Utah at this year's Outdoor Retailer Winter Market event. Retailers from across the globe had the opportunity to learn, look and feel Lily Trotters compression socks. We are excited by the buzz generating about what makes Lily Trotters different (hint: our UNIQUE DESIGNS, luxurious yarns, easy on and easy off weave, signature compression technology and that we are USA made). PLUS, one lucky retailer received 30 FREE PAIRS of Lily Trotters compression socks to go home and sell...that's a $1500 value! All-in-all, this event was a HUGE success. Can't wait til next year!January 14, 2017 - ACAC
Lily Trotters were on display at ACAC (Atlantic Coast Athletic Club), formerly the MAC in Timonium, MD as they launched their Group Exercise Program on Saturday, January 14th. It was great to see people out and about, despite the snow and sleet!
December 1-3, 2016 - The Running Event 2016
Lily Trotters' Chief Strategist for Sales and Marketing, Kim Gross, ran the Sunrise Indie 5k at Epcot early Thursday morning. Afterwards, she geared up to represent Lily Trotters at 'The Running Event 2016' in Orlando to introduce our socks to even more retailers. Here's to a fun few days of sun, sales and miles!
November 17, 2016 - Ladies' Night at Charm City Run
Lily Trotters was at Charm City Run's Timonium location tonight for their Ladies' Night event from 6-8pm. What a fun night of talking, shopping, merrymaking and, of course, running! Charm City Run had fabulous giveaways for lucky winners. One prize included our new HOLIDAY CANDY style of Lily Trotters!
November 5, 2016 - Healthcare for the Homeless 'Rock Your Socks' Race
Lily Trotters was out early this chilly Saturday morning supporting the local Baltimore charity Healthcare for the Homeless at their super fun 'Rock Your Socks' race. We donated socks to the top three male and the top three female runners. And the winner of the audience-selected 'Craziest Sock Award' was given a choice from our newest styles on display - USA Strong and Holiday Candy. A good time was had by all!
October 13-15th, 2016 - JOIN US at the Baltimore Running Festival
Visit us at the Baltimore Running Festival, October 13th-15th, at booth #46, 12-8 pm at the Expo. Enter our $100 giveaway at the Expo and grab a pair, or two or ten! Lily Trotters is partnering with national non-profit, Back On My Feet at their tent on Race Day! We are excited to share our socks ((and hugs)) with all of the Baltimore Running Festival finishers representing the Back On My Feet team and our hometown community. Hope to see you there!
June 23-25, 2016 – National Athletic Trainers' Association Annual Conference & Expo
Kudos to all the innovators out there!
May 14, 2016 – Maryland Half Marathon & 5K
Lily Trotters sponsored the Maryland Half Marathon in Fulton, Maryland on Saturday, May 14th. What a great turnout of lovely ladies. We were so excited by the enthusiasm (and sales) of our socks. A great way to showcase our new line to people in person. First of many races to come!
April 20, 2016 – Caring for the Ultimate Caregivers
Lily Trotters took part in Baltimore Magazine’s 2016 Excellence in Nursing, an annual event recognizing 55 of the region’s top nurses. These healthcare professionals were celebrated at a dinner at the historic Hotel Belvedere and Lily Trotters was there! To show our appreciation, founder Susan Costa-Walston and her team presented each honoree a pair of our signature socks to say “Thank you!” Nurses certainly know the benefits of compression— when we care for ourselves, we can best care for others. Cheers to these ultimate caregivers – our nurses.
April 2016 – Online Store Open for Business
What an exciting way to usher in spring with the opening of our online store. Now selling from our second production run, we are thrilled to allow more customers to discover our sassy signature socks. Dedicated to customer happiness and developing the best possible compression sock, we refined our second run based upon customer input and suggestions. Sales continue to climb as more folks around the world are discovering that compression really can deliver FASHION + FITNESS!
December 18, 2015 – Holiday Elves Save Christmas
Overcoming challenges is nothing new to Team Lily Trotters – in fact, it’s a recurring theme in our story! Faced with long production delays, Founder and Designer Susan Costa-Walston and Social Media Marvel Rachel Haskins flew to our mill in North Carolina. For two days they stood, sorted, stuffed, sealed, and mailed each and every pair of socks to our devoted Kickstarter supporters and pre-order customers. More than 1600 pairs of Lily Trotters were shipped all around the US, Canada – and even as far as Italy and Australia! The socks arrived just in time to fill many a holiday stocking, proving once again, Lily Trotter customers come first.
August 2015 – BackerKit: Beyond Kickstarter
For those who missed the Kickstarter Campaign, all is not lost! Lily Trotters engaged the on-line service Backerkit, which is aligned with Kickstarter, to allow new customers to pre-order their Lily Trotters at our special pre-production discount. Pre-orders will be available until late December 2015.
August 13, 2015 – Successful Kickstarter Campaign Completed!
Numbers don’t lie. On the first day of our 30-day Kickstarter Campaign launch, we reached our goal in 6 hours, 28 minutes. It was a day of incredible emotions. Not only watching our pledges continue to climb, but also knowing we had really connected with people wanting something new in a compression sock – FASHION + FITNESS. By our fourth day, we had exceeded our goal by 150%. When the campaign wrapped up on August 13, 2015, 503 backers had pledged $46,754.00 to pre-purchase more than 1,200 pairs of Lily Trotters! A HEARTFELT THANK YOU TO ALL!