August 13, 2015
Numbers don’t lie. On the first day of our 30-day Kickstarter Campaign launch, we reached our goal in 6 hours, 28 minutes. It was a day of incredible emotions. Not only watching our pledges continue to climb, but also knowing we had really connected with people wanting something new in a compression sock – FASHION + FITNESS.
By our fourth day, we had exceeded our goal by 150%. When the campaign wrapped up on August 13, 2015, 503 backers had pledged $46,754.00 to pre-purchase more than 1,200 pairs of Lily Trotters! A HEARTFELT THANK YOU TO ALL!